When using a pilot of survey questions, a researcher should
A) only use open-ended questions, never closed ended ones.
B) not listen to interviewee's tone or how they conduct themselves to avoid bias.
C) use 900 respondents at minimum.
D) get respondents who resemble the target population.

Question

Quizplus · Accepted Answer

Pilots of survey questions are conducted to test the survey's effectiveness, clarity, and ability to gather the intended information. Using respondents who resemble the target population ensures that the feedback and responses received during the pilot are representative of the larger group the researcher aims to study. This helps in refining the survey to better suit the target demographic. Choices A, B, and C are not accurate guidelines for conducting a pilot survey.

When Using a Pilot of Survey Questions, a Researcher Should