Which of the following is a strength of a face to face interview over a paper and pencil questionnaire?
A) high measurement validity
B) high reactivity
C) opportunity for clearing up ambiguity in responses
D) less expensive

Question

Quizplus · Accepted Answer

Face-to-face interviews allow the interviewer to clarify questions or answers, ensuring that the respondent fully understands the question and that their responses are accurately captured. This direct interaction can help in clearing up any ambiguity in responses, which is a significant advantage over paper and pencil questionnaires where such immediate clarification is not possible.

Which of the Following Is a Strength of a Face