A focus on testing groups of individuals with a primary goal of generalizing findings characterizes ____research, while intensive study of individuals with less concern for generalizability characterizes ______research.
A) quantitative; qualitative
B) qualitative; quantitative
C) ethnographic; phenomenological
D) phenomenological; ethnographic

Question

Quizplus · Accepted Answer

Quantitative research focuses on testing groups of individuals to generalize findings, while qualitative research involves an intensive study of individuals with less concern for generalizability.

A Focus on Testing Groups of Individuals with a Primary