________is a scaling method that includes a series of opposing adjective pairs
A) Binary forced choice
B) Semantic differential
C) Antonym choice
D) Mutually exclusive choice
E)g., happy - sad) as end-point anchors on a scale.

Question

Quizplus · Accepted Answer

The semantic differential is a type of scale used for psychological or marketing research that presents opposing adjectives at each end of the scale, allowing individuals to express their attitudes or feelings towards a given subject by marking a position along the scale between the two adjectives.

________Is a Scaling Method That Includes a Series of Opposing