An individual reacts with less and less intensity to a repeatedly presented stimulus until he or she responds only faintly or not at all. This is called:

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Habituation is the process by which an individual reacts with less and less intensity to a repeatedly presented stimulus until the response is faint or no longer present. This is a basic form of learning where the organism learns to stop responding to a stimulus that is no longer relevant.

An Individual Reacts with Less and Less Intensity to a Repeatedly