The environmental social movement seeks to change society's thoughts and actions concerning recycling in a limited way. As such, the environmental social movement is:

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Reformative social movements seek to make specific changes to some aspects of society, rather than aiming for a radical transformation of it. In this case, aiming to change thoughts and actions concerning recycling represents a specific, targeted change, aligning with the characteristics of a reformative movement.

The Environmental Social Movement Seeks to Change Society's Thoughts and Actions