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Bixby, Booher, and Ortega Recognize That Handy Andy Needs a Better

Question 74

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Bixby, Booher, and Ortega recognize that Handy Andy needs a better way to learn about the buyer's installation experience. One alternative is to add an open-ended question, dealing with the installation experience, to the warranty activation form. Another alternative is to e-mail a brief survey about the installation experience within three to five days of receiving a warranty activation form. Which of these should Handy Andy choose? Why?

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