One theory behind the success of branding as a marketing strategy is that customers are willing to pay more for a branded item. This concept, then, should have the most direct influence on which of the following financial objectives?

Question

Quizplus · Accepted Answer

Branding can allow a company to charge more for its products because customers perceive branded items as more valuable or of higher quality. This directly impacts the average amount spent per transaction, hence increasing the average check.

One Theory Behind the Success of Branding as a Marketing