Jennifer Clarkson, a sales representative for a publisher of college textbooks, had the southern half of the state as a sales territory. Last year, John Wilmen, director of marketing for the publishing company, told Gloria Shepherd, Jennifer's sales manager, to increase Jennifer's territory to the entire state. Now Jennifer's customers are less satisfied with the company. They are most likely to blame for their reduced level of customer satisfaction.

Question

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Jennifer Clarkson is the most likely to blame for her customers' reduced level of satisfaction because she is the one who is directly responsible for interacting with them and providing them with service.

Jennifer Clarkson, a Sales Representative for a Publisher of College