Parisian Dry Cleaners airs a series of radio ads that claim, "We are the fastest dry cleaners in town." This campaign would best be described as advertising.

Question

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Institutional advertising is designed to promote the image of a company or organization, rather than a specific product or service. In this case, Parisian Dry Cleaners is using the radio ads to promote its image as the fastest dry cleaners in town.

Parisian Dry Cleaners Airs a Series of Radio Ads That