Tercile Products Company advertises a specific product heavily, and Carbone Products Company wants to offset the effects of that advertising. In this case, Carbone would most likely employ ____ advertising.

Question

Quizplus · Accepted Answer

Competitive advertising is designed to counter the advertising efforts of a competitor. In this case, Carbone Products Company wants to offset the effects of Tercile Products Company's heavy advertising for a specific product, so they would most likely employ competitive advertising. The goal is to persuade consumers to choose their product instead of the competitor's product that is being heavily advertised.

Tercile Products Company Advertises a Specific Product Heavily, and Carbone