Chloe is employed by an advertising agency and is currently working on the advertising platform for a client. The most effective method of determining platform issues is to use .
A) opinions of personnel within the firm
B) opinions of advertising experts
C) a survey of customers
D) opinions of expert marketers in the industry
E) a chart that compares the issues addressed by the advertising campaign of a competing brand with that of the brand to be advertised
Correct Answer:
Verified
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