Todd is developing a print advertisement for Afflac. He knows that the is a critical component of the copy because _.
A) headline; it determines the final layout design
B) headline; it is often the only part of the advertisement that is read
C) artwork; it takes up the most space
D) tag line; it links the copy to the signature
E) slogan; it links the artwork to the signature

Question

Quizplus · Accepted Answer

The headline is crucial because it is often the only part of the advertisement that captures the reader's attention and is read, making it essential for conveying the main message.

Todd Is Developing a Print Advertisement for Afflac