Darcy presents an identification card at the supermarket checkout and has a microcomputer attached to her TV. Information from both of these is sent to a research facility. Darcy is providing:
A) family behavior recording.
B) individual consumer opinion.
C) single-source data.
D) advertisement exposure data.
E) detailed market research.

Question

Quizplus · Accepted Answer

Single-source data refers to the collection of data from a single source, such as Darcy's identification card and microcomputer, to track consumer behavior and preferences.

Darcy Presents an Identification Card at the Supermarket Checkout and Has