If FedEx-Kinko's decided to outsource all of its marketing efforts to the MaxPro Company, which specializes in advertising, sales promotion activities, and public relations, FedEx-Kinko's would likely be striving to practice:

Question

Quizplus · Accepted Answer

Outsourcing marketing efforts to a company that specializes in various marketing activities aligns with the concept of integrated marketing communications, which aims to unify and coordinate different marketing channels and tools to deliver a consistent message.

If FedEx-Kinko's Decided to Outsource All of Its Marketing Efforts