Rob is working on the promotional plan for a new bicycle helmet that has added technology to sense when a bicycler has fallen and had a head injury. The technology then releases an audible signal that will help others know that there is an injury which needs treatment. This is considered to be a new product that is in the introduction stage of the product life cycle. Which type of promotion should Rob focus on?

Question

Quizplus · Accepted Answer

Pioneer promotion is used for new products in the introduction stage to inform potential customers about the product and its benefits.

Rob Is Working on the Promotional Plan for a New