Albott Laboratories offers ceramic coffee mugs to its physician customers when it promotes a new drug. This example illustrates Albott's use of .

Name: Albott Laboratories offers ceramic coffee mugs to its physician customers when it promotes a new drug. This example illustrates Albott's use of .
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This example illustrates the use of sales promotion, as Albott Laboratories is offering a tangible incentive (ceramic coffee mugs) to encourage physicians to engage with their new drug promotion.

Albott Laboratories Offers Ceramic Coffee Mugs to Its Physician Customers