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If the Push Policy Is Used in Promoting a Product

Question 83

Multiple Choice

If the push policy is used in promoting a product, the firm:


A) promotes directly to consumers, wholesalers and retailers.
B) promotes only to the next marketing institution down the marketing channel.
C) Intends to pull the goods down through the channel by creating demand at the consumer level.
D) will focus on persuading consumers to seek its products in retail stores.
E) will develop strong consumer demand for its products.

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