When Hershey Dark Chocolate Kisses were introduced, Hershey promoted directly to consumers and told them to ask for the product at their favorite stores. This is an example of a policy.

Question

Quizplus · Accepted Answer

This is an example of a pull policy, where the company promotes directly to consumers to create demand so that consumers will request the product from retailers.

When Hershey Dark Chocolate Kisses Were Introduced, Hershey Promoted Directly