Ralph Lauren is planning a promotion where it will showcase all of its clothing lines to buyers at retail stores. It also plans to develop a direct marketing campaign that will use social media to introduce its new seasonal styles. Ralph Lauren is using with the retail showcase.

Question

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A push policy involves promoting products by pushing them onto retailers to encourage them to stock the products, which aligns with Ralph Lauren's plan to showcase its clothing lines to retail buyers.

Ralph Lauren Is Planning a Promotion Where It Will Showcase