Alex is preparing a new strategic plan for a large retailer. Several aspects of the retailer are to be evaluated in order to make plans and set goals. Of all the issues that Alex can select in developing the new strategic plan, which of the following is the least flexible?

Question

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Retail store location is the least flexible aspect because once a store is established in a particular location, it is difficult and costly to change. Other aspects like store atmosphere, merchandising, positioning, and image can be adjusted more easily.

Alex Is Preparing a New Strategic Plan for a Large