Sophia is the new marketing manager for a new line of laptop, MP3, and smartphone accessories made by the company, Skull Candy. These accessories are trendy, colorful, and more expensive than others on the market. After considering the target market for the products, Sophia has decided not to use marketing-related activities conducted through telemarketing, and instead use vending, a type of .
A) e-marketing
B) direct-response marketing
C) nonstore retailing
D) online retailing
E) specialty marketing
Correct Answer:
Verified
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