Because Gem Supply's sales have continued to decline, the jewelry manufacturer has found that the costs associated with maintaining its own five-person sales force are prohibitive. The firm's marketing director begins to look for a small company or an individual willing to perform the sales function for Gem Supply in its least productive region, the Far West. The ideal entity would carry complementary but non-competing lines. Such a firm or an individual would be classified as a .
A) rack jobber
B) manufacturers' agent
C) specialty-line wholesaler
D) desk jobber
E) commission merchant
Correct Answer:
Verified
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