If Ralston Purina forced Kroger's grocery chain to place all of its products in the stores' most favorable locations,it would be

Question

Quizplus · Accepted Answer

Ralston Purina would be exercising channel power by leveraging its position as the supplier to Kroger's and forcing them to place their products in the most favorable locations in the store. This demonstrates Ralston Purina's ability to influence the actions of Kroger's and highlights the power dynamics within the channel relationship.

If Ralston Purina Forced Kroger's Grocery Chain to Place All