If General Motors determines that it wants to sell 200,000 Chevrolet Acadias and sets the price at $29,500. The firm knows that at that price it will achieve its goal. Therefore, the firm would be using a pricing method.
A) cost-plus
B) competition-based
C) psychological
D) comparison
E) demand-based

Question

Quizplus · Accepted Answer

The firm is using demand-based pricing because it sets the price based on the quantity it wants to sell, ensuring that the price will achieve the sales goal of 200,000 units.

If General Motors Determines That It Wants to Sell 200,000