A problem associated with ____ is that consumers can predict when prices will be lowered and delay purchases until that time.
A) random discounting
B) penetration pricing
C) reference pricing
D) everyday low pricing
E) periodic discounting

Question

Quizplus · Accepted Answer

Periodic discounting refers to the practice of offering discounts on a regular basis, such as seasonal sales, clearance events, or holiday promotions. This type of pricing strategy encourages customers to make purchases during the promotional periods, but it also creates an incentive for them to delay purchases until the next discount period. As a result, businesses must strike a balance between offering attractive discounts to motivate immediate purchases and avoiding a situation where customers perceive the discounts as predictable or routine.

A Problem Associated with ____ Is That Consumers Can Predict