Breyer's produces a variety of ice cream flavors and of varying qualities. The higher quality ice cream varieties are priced higher than the basic ones. Breyer's is using to price its ice cream.
A) captive pricing
B) price baiting
C) premium pricing
D) bait pricing
E) differential pricing

Question

Quizplus · Accepted Answer

Breyer's is using premium pricing, which involves setting a higher price for higher quality products to reflect their superior quality and appeal to consumers willing to pay more for better quality.

Breyer's Produces a Variety of Ice Cream Flavors and of Varying