When a company that produces computer printers prices them low, but the ink required to operate the printer is priced higher per relative usage, it is using:
A) bait pricing.
B) premium pricing
C) penetration pricing.
D) price lining.
E) captive pricing.

Question

Quizplus · Accepted Answer

This strategy is known as captive pricing, where the main product (printer) is sold at a low price, but the complementary products (ink) are sold at a higher price.

When a Company That Produces Computer Printers Prices Them Low