When Mia and Shane are planning their honeymoon, their travel agent tells them that if they buy a special package, their trip to Paris will include meals, tickets to the theater, and a rental car in addition to airfare and a hotel. This is an example of the use of
A) multiple-unit pricing.
B) bundle pricing.
C) prestige pricing.
D) price lining.
E) price packaging.

Question

Quizplus · Accepted Answer

This situation describes bundle pricing, where multiple products or services are packaged together and sold at a discounted price compared to buying them individually. Mia and Shane are being offered a bundle that includes meals, theater tickets, a rental car, airfare, and a hotel room, which may be more appealing and cost-effective for them compared to buying each element separately.

When Mia and Shane Are Planning Their Honeymoon, Their Travel