Nonprice competition allows a company to increase its brand's unit sales through means other than changing the brand's price.

Question

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Nonprice competition includes advertising, packaging and labeling, product features, customer service, and brand reputation, among others, to differentiate the brand from competitors and attract customers. This enables a company to increase its brand's unit sales without directly changing its price.

Nonprice Competition Allows a Company to Increase Its Brand's Unit