Outback Steakhouse, a restaurant chain, wants to expand its range of dishes on its menu. The restaurant managers conduct surveys on customers to determine the dishes that would appeal to the customers. Outback is currently in the phase of the new-product development process.

Question

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The phase described is idea generation, where the restaurant is gathering ideas from customers to determine which new dishes might appeal to them.

Outback Steakhouse, a Restaurant Chain, Wants to Expand Its Range