Prudential Insurance uses "the Rock of Gibraltar " logo to symbolize stability and security to its customers. This is Prudential's attempt to help customers better understand its services by:
A) emphasizing tangible cues in promoting the service.
B) using sign association.
C) personalizing the selling of the service.
D) utilizing publicity techniques to enhance the service's value.
E) distributing the service directly through advertising.
Correct Answer:
Verified
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