Marissa, a product manager, thinks her company's InstaCup coffee maker is currently in the growth stage of the product life cycle. If so, the profits for InstaCup coffee maker and the number of competitors are growing.

Question

Quizplus · Accepted Answer

In the growth stage of the product life cycle, profits are increasing but have not yet peaked, and the number of competitors typically grows as the market opportunity becomes more apparent.

Marissa, a Product Manager, Thinks Her Company's InstaCup Coffee Maker