The makers of Tide Detergent recently created "pods" of the product, characterized by a small, square, plastic wrapped packet that was easier to use. Since it is packaged in these square pods, it requires no measuring and can be transported more easily if one is carrying clothes to a Laundromat. This change in packaging is a strategy that can most likely help boost sales in the stage of the product life cycle.
A) maturity
B) growth
C) introduction
D) market reduction
E) decline

Question

The makers of Tide Detergent recently created "pods" of the product, characterized by a small, square, plastic­ wrapped packet that was easier to use. Since it is packaged in these square pods, it requires no measuring and can be transported more easily if one is carrying clothes to a Laundromat. This change in packaging is a strategy that can most likely help boost sales in the stage of the product life cycle.
A) maturity
B) growth
C) introduction
D) market reduction
E) decline

Quizplus · Accepted Answer

The maturity stage is when a product is well-established in the market, and companies often innovate or modify the product to differentiate it and maintain or boost sales.

The Makers of Tide Detergent Recently Created "Pods" of the Product