McDonald's golden arches are a classic example of a
A) brand.
B) brand symbol.
C) brand name.
D) brand mark.
E) trademark.

Question

Quizplus · Accepted Answer

McDonald's golden arches are a visual symbol or design element that represents the brand. This is the definition of a brand mark, which is a type of brand identity that consists of a unique symbol, emblem, or logo that is used to identify and distinguish a brand.

McDonald's Golden Arches Are a Classic Example of a