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Riley Usually Buys Pantene Shampoo for Colored Hair, However, If

Question 119

Multiple Choice

Riley usually buys Pantene Shampoo for Colored Hair, however, if that is not in stock, she will buy L'Oréal or Garnier Fructis. Riley's level of brand loyalty can be described as brand .


A) recognition
B) acceptance
C) preference
D) insistence
E) acknowledgement

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