Ralph Lauren, an apparel store realized that spectators make up the majority of its online followers. The spectators are interested in reading about the latest fashions but don't typically create and add their own content. The apparel store wants to match its marketing efforts for its upcoming spring collection with the characteristics of the population. Which of the following should the apparel store do?
A) Have a contest to gather consumer-generated content.
B) Ignore comments from Critics.
C) Create a Fan Page and invite consumers to post their thoughts.
D) Post its own promotional messages on blogs and websites.
E) Stick to traditional promotions rather than social networking.

Question

Quizplus · Accepted Answer

Since spectators are primarily interested in consuming content rather than creating it, posting promotional messages on blogs and websites aligns with their behavior of reading and engaging with content passively.

Ralph Lauren, an Apparel Store Realized That Spectators Make Up