Baby Products Corp. wants to learn about consumer needs by understanding the environment in which a product is used and the different applications of the product. For this purpose, it creates a twitter account. The company is using
A) futurism as a research tool to gain this information.
B) social networking
C) give-aways
D) promotional events
E) sponsorship

Question

Quizplus · Accepted Answer

The company is using social networking by creating a Twitter account to engage with consumers and gather insights about product usage and consumer needs.