When Julia goes for the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. Julia is in the stage of the consumer buying decision process.
A) purchase
B) evaluation of alternatives
C) problem recognition
D) information search
E) pre purchase evaluation

Question

Quizplus · Accepted Answer

Julia is in the problem recognition stage because she has identified a need for an additional book, The Goal, which she did not anticipate before attending the class.

When Julia Goes for the First Class of Her Operations