A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes. It must use plain paper, be able to make copies, be compatible with all other fax machines, and not require a separate phone line. The buyer has expressed his or her:

Question

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Evaluative criteria are the attributes or features that a consumer considers important when making a purchase decision. In this case, the customer has specified the necessary attributes for the fax machine.

A Customer Shopping for a Fax Machine Tells a Salesperson