Many Aspects of Consumer Buying Decisions Are Affected by the Individual's

Many aspects of consumer buying decisions are affected by the individual's level of involvement. Level of involvement is:

A) the importance and intensity of interest in a product in a particular situation.
B) the buyer's perception, motives, and abilities.
C) the circumstances, time, and location that affect the consumer buying process.
D) the particular circumstance or environment in which consumers find themselves.
E) a combination of an individual's demographic factors.