Jessie was out with a group of friends this evening for dinner at a local restaurant and then a movie. While the service at the restaurant was slow, and the food was not very good, Jessie still had a great time and left with a positive opinion of the restaurant experience. Jessie's purchase decision was likely influenced by .
A) Physical surroundings
B) Social surroundings
C) Purchase reasons
D) Buyer's momentary mood and condition
E) Pressures created by time factors

Question

Quizplus · Accepted Answer

Jessie's positive opinion despite the slow service and poor food suggests that the social surroundings, such as the company of friends, played a significant role in influencing her purchase decision.

Jessie Was Out with a Group of Friends This Evening