A group of individuals and/or organizations that have desire or needs for products in a product class and have the ability, willingness, and authority to purchase those products is a:
A) business market.
B) market.
C) undifferentiated market
D) segmented market
E) market variable

Question

Quizplus · Accepted Answer

A market is defined as a group of individuals and/or organizations that have the desire or needs for products in a product class and have the ability, willingness, and authority to purchase those products.

A Group of Individuals And/or Organizations That Have Desire or Needs