If Morton Salt saw all table salt customers as pretty much alike and thus offered only one marketing mix, it would be using the ____ strategy.
A) directed
B) undifferentiated
C) segmented
D) differentiated
E) product-use

Question

Quizplus · Accepted Answer

Undifferentiated strategy assumes that all customers in the market can be reached by offering the same marketing mix. The company does not make any attempt to differentiate between different segments and targets all the customers with the same message. In this scenario, if Morton Salt saw all table salt customers as pretty much alike and offered only one marketing mix, it would be using an undifferentiated strategy.

If Morton Salt Saw All Table Salt Customers as Pretty