Characteristics of individuals, groups, or organizations that are used for dividing a total market into smaller homogeneous groups are called ____ variables.
A) marketing
B) classification
C) segmentation
D) stratification
E) dividing

Question

Quizplus · Accepted Answer

Segmentation variables are used to divide a total market into smaller groups with similar characteristics. These variables can be based on demographic factors such as age, gender, income, education level, or psychographic factors such as values, attitudes, and lifestyles. By segmenting the market based on these variables, companies can tailor their marketing efforts to appeal to the specific needs and preferences of each segment.

Characteristics of Individuals, Groups, or Organizations That Are Used for Dividing