Systems such as PRIZM and Acorn provide companies with lifestyle and demographic information about neighborhoods throughout the United States. This information is used to aid
A) behavioristic segmentation.
B) geodemographic segmentation.
C) market density analysis.
D) demographic segmentation.
E) geographic segmentation.

Question

Quizplus · Accepted Answer

PRIZM and Acorn are both examples of geodemographic segmentation tools that provide lifestyle and demographic information about neighborhoods. Therefore, the best choice is geodemographic segmentation (B). The other choices such as geographic segmentation (E), demographic segmentation (D), behavioristic segmentation (A), and market density analysis (C) do not accurately reflect the use of these systems.

Systems Such as PRIZM and Acorn Provide Companies with Lifestyle