Retail-site location analyses,unique product offerings,and special advertising campaigns are all examples of the use of
A)market density.
B)demographic segmentation.
C)behavioristic segmentation.
D)environmental segmentation.
E)micromarketing.

Question

Quizplus · Accepted Answer

Retail-site location analyses, unique product offerings, and special advertising campaigns are all examples of micromarketing, which is the practice of tailoring marketing efforts to specific individuals or small groups based on their specific needs, preferences, or behaviors. This is different from broader forms of segmentation like demographic or behavioristic segmentation, which categorize larger groups of individuals based on characteristics like age, income, or purchasing habits. Micromarketing allows companies to create more targeted and personalized marketing campaigns that are likely to be more effective at driving conversions and building brand loyalty.

Retail-Site Location Analyses,unique Product Offerings,and Special Advertising Campaigns Are All