The three most commonly used psychographic segmentation variables are
A)personality,perception,and learning.
B)personality,perception,and behavior.
C)motives,attitudes,and lifestyles.
D)attitudes,personality,and perception.
E)personality,motives,and lifestyles.

Question

Quizplus · Accepted Answer

Psychographic segmentation typically involves dividing a market based on personality, motives, and lifestyles, as these factors influence consumer behavior and preferences.

The Three Most Commonly Used Psychographic Segmentation Variables Are