A widely used system for classifying individuals on the basis of lifestyle is
A)VALS.
B)PRIZM.
C)CMSA.
D)LIFO.
E)Prospect Zone.

Question

Quizplus · Accepted Answer

VALS (Values, Attitudes, and Lifestyles) is a well-established system for classifying individuals based on their psychological traits, values, and behavior patterns. It was developed by SRI International and is widely used by marketers to segment and target specific consumer groups. Therefore, A is the best choice.

B) PRIZM is another popular system for classifying consumers based on their zip codes and demographic characteristics, not lifestyle explicitly.

C) CMSA and D) LIFO are not widely used systems for classifying individuals on the basis of lifestyle.

E) Prospect Zone is not a known classification system for lifestyle.

A Widely Used System for Classifying Individuals on the Basis