____ describe the similarities among potential customers within a market segment and explain the differences among people in different market segments.
A) Market segmentation variables
B) Market segment profiles
C) Segmentation grids
D) Market differentiation indexes
E) Market concentrations

Question

Quizplus · Accepted Answer

Market segment profiles describe the similarities among potential customers within a market segment, such as demographic, geographic, psychographic, and behavioral characteristics. On the other hand, market differentiation indexes or concentration measures describe the differences between various market segments based on measures like market size, growth rate, and purchasing power. Segmentation grids are visual tools used to analyze and compare different market segments based on two or more criteria. Market segmentation variables are the criteria used to divide a market into distinct groups.

____ Describe the Similarities Among Potential Customers Within a Market